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Case Studies

Manage Customer Relationships (CRM)

Integrating customer data with order- and payment information enhance your communcation possibilities along the customer journey

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Knowing the customer means keeping the customer

Central data storage, document management and maintenance of the customer history will provide you with the most important information per customer. Using MIDOCO CRM, you can manage the customer relationship with little time effort.

Exploiting the MIDOCO CRM functionalities ...


... you have access to the entire customer history


... you can manage communication campaigns easily


... you can customise customer attributes


... you can assign several mail addresses to a customer


... you can manage blacklists and credit limits


... supports GDPR compliance


... you can perform duplicate checks


... you can manage vouchers


Download the comprehensive MIDOCO Midoffice Requirement Checklist

Customer Relationship Management (CRM) is a critical aspect of any business, and it's particularly important in the travel industry. CRM enables travel companies to develop and maintain strong relationships with their customers by tracking their interactions, preferences, and needs. This information can then be used to personalize communications and provide targeted offers that increase customer loyalty and satisfaction.

A travel midoffice is a centralized system that manages all the operational processes in a travel agency, from booking data import to billing. It is essential for travel agencies to integrate their CRM systems with their midoffice to optimise customer service and streamline operations. This integration provides agents with a complete view of their customer's journey, including their booking history, preferences, and any outstanding issues. This information can be used to provide a seamless and personalised travel experience, which is crucial for customer satisfaction.

The integration of CRM and midoffice systems also enables travel agencies to collect valuable data on customer behavior and preferences. This data can be used to improve the overall customer experience and provide targeted marketing and promotional offers. Additionally, it can be used to optimize pricing and inventory management, resulting in increased profitability.

In conclusion, the integration of CRM and midoffice systems is essential for travel companies to provide an exceptional customer experience and stay competitive in the industry. By leveraging the power of data, travel agencies can optimize operations, increase revenue, and build long-term relationships with their customers.