Manage Customer Relationships (CRM)

Customer relationship management is a success factor for every business

Integrating customer data with order- and payment information enhance your communcation possibilities along the customer journey.

Knowing the customer means keeping the customer

Integrated and central Data Storage, Document Management and Maintenance of the Customer History

Through central data storage, document management and maintenance of the customer history will provide you with the most important information per customer. Using MIDOCO CRM, you can manage the customer relationship with little time effort.

Have access to the entire customer history

Manage communication campaigns easily

Customise customer attributes

Manage blacklists and credit limits

Support GDPR compliance

Perform duplicate checks

Assign several mail addresses to a customer

Manage vouchers

Midoco is the backbone behind everything we do: with virtually the same team, we can handle significantly more volume today, open up new booking channels, and at the same time remain independent enough to bring our own ideas to life together — like Bridge-IT, NDC, or the Miles & More Connector.

Tina Roos Lufthansa City Center Reisebüropartner GmbH

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What is the role of CRM within the Mid- and Backoffice?
The CRM is an integral part of the Mid- and Backoffice rather than a standalone system. Within CRM for travel companies, customer data is directly linked to orders, ensuring all information is centrally available and consistently used across processes.

How are customer data and orders connected in the CRM?
Customer records and orders are systematically linked and clearly assigned to each other. This creates a complete customer view, including booking history, which supports operations, reporting, and service decisions.

How does the CRM influence service fee calculation?
The CRM plays a key role in service fee calculation because customers are assigned specific service fee tables as master data. These are automatically applied during order processing, ensuring accurate and consistent fee calculation.

Why is the integration of CRM and order management important?
Direct integration eliminates data silos and manual data transfer. This improves efficiency, reduces errors, and ensures that all relevant data is available in real time.

How does linking CRM with master data improve efficiency?
Centralised master data, such as service fee tables, allows automated application of pricing rules. This reduces manual effort and ensures consistent adherence to company standards.

What are the benefits of centralised CRM data?
A central data foundation ensures consistent, up-to-date, and complete information. This improves service quality, enables better analytics, and supports informed decision-making.

How does the CRM support customised pricing and service models?
By assigning specific service fee tables to customers, businesses can implement individual pricing structures. This enables differentiated business models and more precise monetisation of services.

Is the CRM suitable for complex customer relationships?
Yes, the CRM within the Mid- and Backoffice supports complex structures such as corporate clients, branches, and agency models, allowing flexible mapping of relationships and conditions.