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MIDOCO Case Study

Easy Avenues – The Right Tech Stack to Scale

Since the Go-Live of MIDODO Midoffice, Easy Avenues has onboarded 156 new clients.

MIDOCO Midoffice References Easy Avenues
Founded:
2009
Employees:
21
Headquarters:
UK
Core Business:
TMCs & MICE
Company Profile

Think bigger, do differently and deliver beyond.

Founded by Michelle Roughan, Easy Avenues evolved from a MICE specialist to a leading TMC provider. Focused on high service quality and smart technology adoption, the company achieved strong growth in 2022 and forecasts further acceleration in 2023.

Key Challenges

Scaling the use of multiple booking systems.

As companies scale, they will need to adapt their tech stack to allow a next-level boost. Even though Easy Avenues delivered exceptional results with the existing tech stack, the team knew that they would have to embrace new advanced tech to allow them to trade competitively on a larger scale.

The industry delivers new solutions in every part of the value chain, and as such, it became clear that Easy Avenues would undergo a greater change process when they chose to work with Atriis as their new OBT. Scaling the use of multiple booking systems will only work when you have a backend solution that can manage these uniformly. The right solution would:

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need to include a team that understood Easy Avenues’ business

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have to be able to manage the project in a manner that up-to-date performance would be outperformed

Moreover, key criteria would be a partner with the need for excellence and attention to detail. Key goals to be met were:

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Flexibility in partner relationships enabling the company to scale

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Enhancing client relationships with reliable data when invoicing clients

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Scaling the use of multiple booking systems

Solution

High-performing software and travel-specific expertise.

MIDODO’s post-booking automation suite provided:

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Data exchange and documentation

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Transaction fee management

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CRM integration

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Task automation and reporting

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Order Management

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Accruals

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Automated Invoicing

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Reconciliation

With proven travel-industry experience and a dedicated implementation team, MIDODO delivered a system tailored to Easy Avenues’ needs and growth ambitions.

MIDOCOs vision has always been to enable companies to scale. The company has numerous longterm client relationships that are proof of this experience. The exceptional and high-performing software, as well as a committed/highly skilled and dedicated team focusing on delivering the best possible implementation, was the perfect match for Easy Avenues. To scale travel businesses, you need efficient processing and automation for data.

Alongside a comprehensive feature set that reflects Easy Avenues’ needs, MIDOCO would be able to provide travel-specific expertise to thoroughly understand the requirements. Moreover, MIDOCO would provide the necessary resources and manpower for the implementation period.

Implementation

Commitment to communication and preparation.

The choice of the right provider has a strong impact on the implementation. Thus, the positive feelings after a decision may turn into hard feelings, if the implementation does not perform as expected. The Implementation strongly relies on the time and resources the buyer and the provider put into the project. Moreover, missing travel expertise is a key risk for software deployment projects. Software capabilities, industry knowledge, project management and time are equally important for the transition to become successful.

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Decision: July 2020

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Go-Live: January 2022

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Transition period: 2021 (education, test environment, and process mapping)

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Result: Frictionless transition to Amadeus GDS, driven by transparent communication and expert rollout.

Conclusion

Meet critical success factors.

The Implementation of Midoco Midoffice at Easy Avenues went very smoothly. Mainly because the below-named success factors were strongly considered throughout the project. The decision for MIDOCO was made in July 2020. Easy Avenues took the opportunity of low trading volumes during the pandemic to undergo this change. The entire year 2021 was dedicated to building and test the environment in order to ensure a smooth transition. Tight Project management, and weekly meetings ensured that all corners of the Easy Avenues Process environment were taken into account and nothing would be left out. From both sides, there was a clear commitment to communication and preparation. Based on MIDOCOs experience in rolling out software and connecting content partners a short-term notice GDS change to Amadeus was nothing more than flipping a switch. MIDOCO Midoffice performed a frictionless GO-live in January 2022 for the Easy Avenues TMC Business and has enabled the company to win new and bigger customers as an immediate effect. The Implementation of MIDOCO has put Easy Avenues in the position to take its Business to the next level.

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The right tool with the right capabilities

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Experienced project management

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Clear communication between teams

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Adequate prioritization and resourcing

The right priority and Investment

Outcome: A scalable, efficient, and future-proof TMC setup ready for post-pandemic growth. Growth requires investment — this partnership proves that aligning technology, people, and vision pays off.

midoco-quote
MIDOCO Midoffice is an extremely capable software function that will enable us not only to achieve the highest level of post-booking process automation available for both our business and our many clients currently, but also to evolve further as new technology becomes available moving forward.
MIDOCO Midoffice Quotes Mark Woolcock
Mark Woolcock CFO, Easy Avenues
MIDOCO Mid- and Backoffice

High performance at scale

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13 bn $

processed order value

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7 mn

managed flight tickets

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25 K

daily active users