MIDOCO Case Studies
Easy Avenues – The Right Tech Stack to Scale
Since the Go-Live of MIDODO Midoffice, Easy Avenues has onboarded 156 new clients.
Founded:
2009
Employees:
21
Headquarters:
UK
Core Business:
TMCs & MICE
Think bigger, do differently and deliver beyond.
Founded by Michelle Roughan, Easy Avenues evolved from a MICE specialist to a leading TMC provider. Focused on high service quality and smart technology adoption, the company achieved strong growth in 2022 and forecasts further acceleration in 2023.
Scaling the use of multiple booking systems.
As the business grew, Easy Avenues needed to:
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Unify backend operations for new and existing OBT systems
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Manage change with high performance and flexibility
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Improve data consistency for client invoicing
Goals included:
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Flexible partner relationships
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Company scalability
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Enhanced client data reliability
High-performing software and travel-specific expertise.
MIDODO’s post-booking automation suite provided:
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Data exchange and documentation
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Transaction fee management
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CRM integration
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Task automation and reporting
With proven travel-industry experience and a dedicated implementation team, MIDODO delivered a system tailored to Easy Avenues’ needs and growth ambitions.
Commitment to communication and preparation.
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Decision: July 2020
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Transition period: 2021 (education, test environment, and process mapping)
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Go-Live: January 2022
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Result: Frictionless transition to Amadeus GDS, driven by transparent communication and expert rollout.
Meet critical success factors.
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The right tool with the right capabilities
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Experienced project management
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Clear communication between teams
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Adequate prioritization and resourcing
Outcome: A scalable, efficient, and future-proof TMC setup ready for post-pandemic growth.
The right priority.
Growth requires investment — this partnership proves that aligning technology, people, and vision pays off.
MIDOCO Midoffice is an extremely capable software function that will enable us not only to achieve the highest level of post-booking process automation available for both our business and our many clients currently, but also to evolve further as new technology becomes available moving forward.
