Founded by Michelle Roughan, Easy Avenues evolved from a MICE specialist to a leading TMC provider. Focused on high service quality and smart technology adoption, the company achieved strong growth in 2022 and forecasts further acceleration in 2023.

As the business grew, Easy Avenues needed to:

• Unify backend operations for new and existing OBT systems.
• Manage change with high performance and flexibility.
• Improve data consistency for client invoicing.

Goals included:

• Flexible partner relationships
• Company scalability
• Enhanced client data reliability

MIDODO’s post-booking automation suite provided:

• Data exchange and documentation
• Transaction fee management
• CRM integration
• Task automation and reporting

With proven travel-industry experience and a dedicated implementation team, MIDODO delivered a system tailored to Easy Avenues’ needs and growth ambitions.

• Decision: July 2020
• Transition period: 2021 (education, test environment, and process mapping)
• Go-Live: January 2022
• Result: Frictionless transition to Amadeus GDS, driven by transparent communication and expert rollout.

• The right tool with the right capabilities
• Experienced project management
• Clear communication between teams
• Adequate prioritization and resourcing

Outcome: A scalable, efficient, and future-proof TMC setup ready for post-pandemic growth.